July 31, 2026

Why Doesn’t Everyone Invest in Real Estate?

Real estate has quietly built more millionaires than almost any other asset class, so “why isn’t everyone doing it?” I hear this question a lot when I show the projections for a building to investors interesting in partnering. When you demonstrate that a building has the potential to generate multiple times the regular markets, it’s hard to imagine anyone would invest in anything else.

"Real estate investing, even on a very small scale, remains a tried and true means of building an individual's cash flow and wealth."

— Robert Kiyosaki

So, why isn’t everyone doing it? The honest answer is that it can be very intimidating. Your first home purchase can be scary enough. Now imagine a scenario where you are buying a $7,000,000 building with 55 tenants and all the challenges that come along with that purchase. You also need investors that trust you with their money to provide the $2,000,000 for down payment and closing costs. And then there is years of managing the building performance to ensure it continues being a great asset. It’s a massive mind-set shift that most people aren’t willing to take on.

THE TAKEAWAY

If real estate has quietly built more millionaires than almost any other asset class, so "why isn't everyone doing it?" The honest answer is that it can be very intimidating. It's a massive mind-set shift that most people aren't willing to take on.

The next move is yours,

Jessilyn & Brian

Read Next

Why Invest In Alberta Part 2

Buy in growing areas, but depend on balanced rules and affordable pricing to turn that growth into dependable cash flow.

Why Invest In Alberta Part 1

An apartment is only as strong as the province around it. Alberta's population growth and capital investment numbers are why we're confident putting our capital to work here.

Time in the market, not timing the market

Most people wait for the "right time" to start investing in real estate. There isn't one — there's only the time you're in the market versus the time you're on the sidelines.

Why Doesn’t Everyone Invest in Real Estate?

If real estate has quietly built more millionaires than almost any other asset class, so "why isn't everyone doing it?" The honest answer is that it can be very intimidating. It's a massive mind-set shift that most people aren't willing to take on.

The Fee You’re Not Paying Yourself

If a real estate investment only cash flows because you’re managing, it doesn’t actually cash flow. Include management fees — every time.